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Financial Service (Stocks)
Copywriting Brief 2022
I've always been a huge nerd for finances and had the opportunity to create samples for a Multi-Millionaire Stock Trader named Riz. The process started with researching deeper into the audience than I already had and then creating a PERSONA that would fit the ideal consumer for the product.
The products being sold were Programs. Each catered to a different audience. 1) Beginner 2) Some experience 3) Veterans who wanted to grow even more. Because of this, the thinking had to shift to 3 types of consumers.
The biggest work for this piece was the "Research" Phase. Although I had a grasp of the vision and goals I still needed to understand the 3 groups that want the opportunity to learn, grow and succeed. With all that being said, this was the result!
Financial Services (Stocks)
Copywriting Brief
I've always been a huge nerd for finances and had the opportunity to create samples for a Multi-Millionaire Stock Trader named Riz. The process started with researching deeper into the audience than I already had and then creating a PERSONA that would fit the ideal consumer for the product.
The products being sold were Programs. Each catered to a different audience. 1) Beginner 2) Some experience 3) Veterans who wanted to grow even more. Because of this, the thinking had to shift to 3 types of consumers.
The biggest work for this piece was the "Research" Phase. Although I had a grasp of the vision and goals I still needed to understand the 3 groups that want the opportunity to learn, grow and succeed. With all that being said, this was the result!
