In 3 words: Influence by writing
Quotes, affirmations, letters etc... are all forms of influencing with words. Copywriting does just that.
It brings an image or emotion into the readers' head that takes them to a place where they can think about what they had just read, form an opinion, and decide whether they like it or not.
Copywriting helps guide the reader to the latest updates your company offers
Promotions
Sales
New Products
Holiday Specials
And this is just the tip of the iceberg. Copywriting goes so much deeper than that, like social behavior, psychology, emotional intelligence, and much more. Copywriting is an entire process and profession for a reason. People need to be influenced to go buy your product/service, but it helps if the person already wants to buy that product, we just have to make sure it's from your business.
Think about it, your website uses copywriting. Everything you write on that single page including your business name is copywriting, but the real question is: Is it being used strategically to gain exposure to your clientele? Are the sentences crafted with an end goal in mind? These are questions you need to ask yourself or better yet the Copywriter you're thinking of hiring now with the knowledge you just gained. (For the record, I can be your Freelance Copywriter (Wink)).
So now that you see things a bit differently it's time to start crafting compelling messages that will bring customers to your doorstep or online step... Or something like that. There's a lot of content out there to learn how to copywrite, but as you know a skill takes so much time and effort to get good at and I think that's something you really should NOT be doing. You're running a business, don't put another plate on the table, let someone else handle it.
Make Copywriting your new tool
As I've explained before, there really is a lot that goes into crafting messages that end with the result you want. However, I don't want this to be a hassle, but an enhancement to your business and skill that can be exploited to grow revenue. How? Well, it's a lot to explain so I'll explain it thoroughly in another blog soon. BUT, what I can tell you is if you can sell your product using your smooth-talking, then you're already on your way to understanding a fundamental principle in copywriting.
Of course, what I mean is selling. Selling is another form of influencing obviously, and is a cornerstone to your business growth. Writing to sell is the same as selling to the person in front of you, but at least with writing you have time to understand your client and collect data. There are structures and guidelines in copywriting that need to be adhered to if you want to have high-quality messages to effectively sell. More on that another time.
Are you ready to use Copywriting to grow your business?
Start today with the knowledge you just obtained and see websites, billboards, ads, and anything with words with a new perspective! If you're ready to start writing high-quality messages that bring traffic and grow sells then let's talk! What better way than to have a freelance copywriter in your county already to meet up with and talk about your vision and goals for the business.
My name is Oscar and I reside in Orange County. As you know I specialize in Copywriting, but I also work on making websites as a secondary skillset. Make every word count and make every word purposeful, let's grow your business and leave the messages to me!