The copywriting used here was in the format of an email. I had a friend who was launching a candle business and called me up to see if I can help with the writing process. This was definitely more out of my element due to the nature of the tone, industry, and goal. I loved the challenge though! This piece consisted of creating social media posts and making an Email Series targeting new customers. 

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For this piece, the challenge was at the "Research" and "Writing" phases. Having to explore the industry (Trying products, examining competitors, etc..). Understanding the perspective of the consumer emotionally was a 180 experience that needed to happen for the copy to work. In the end, this was the final result.